The ECommerce industry has transformed the way businesses market, sell,and operate. With 96% of Americans shopping online, it makes sense as towhy the ECommerce industry has become so popular over recent years.ECommerce companies can improve their store’s traffic organically and drive more sales, leading to exponential growth with their ECommerce store.ECommerce is the future for businesses globally, and it’s important now more than ever for merchants to understand the impact of eCommerce marketing.For this reason, we’re going to focus on the impact of 5 powerful eCommerce marketing trends.
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. The term was coined and first employed by Jyothsna, Principal Consultant to the California State Assembly’s Utilities & Commerce Committee, in the title and text of California’s Electronic Commerce Act, carried by the late Commmittee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail.